Ever wanted to leave an online review on a business you recently used but hesitated? Well, this survey reveals just how valuable your opinion is. The annual online review survey results, released on Thursday by marketing technology firm Social Places, uncovered that...
Social Places has released its first Annual Online Review Survey results, which show that South African consumers are well up to speed with their international counterparts regarding online reviews and local messaging. The report underscores how increasingly important...
The use of artificial intelligence (AI) and machine learning is on the rise, but it’s important to know which reputation management processes should and shouldn’t be automated. AI, using natural language processing (NLP) models, allows computers to...
New tech tools take hold and consumer behaviour moves ever faster towards instant communication and results. Ashleigh Wainstein, director of martech firm, Social Places, says seven key trends will define digital marketing in 2020: 1. Data visualisation will become...
An effective strategy for responding to online reviews is good for business and can help companies enhance their reputation and improve operations. Consumers are increasingly using online reviews as their primary source of recommendations for goods and services....
Increased demand for data-driven location-based marketing spurs triple-digit growth for Social Places, a self-funded SA martech success story. Marketers are under increased pressure to drive business growth, particularly in a challenging economic environment – it’s...
