Why the customer review is so important for your small business

January 17th, 2020|Uncategorized|

Ever wanted to leave an online review on a business you recently used but hesitated? Well, this survey reveals just how valuable your opinion is. The annual online review survey results, released on Thursday by marketing technology firm Social Places, uncovered that 87% of consumers [...]

Key findings from the SA Annual Online Review Survey 2020

January 16th, 2020|Uncategorized|

Social Places has released its first Annual Online Review Survey results, which show that South African consumers are well up to speed with their international counterparts regarding online reviews and local messaging. The report underscores how increasingly important it is for local businesses to engage [...]

How AI is helping brands manage their online reputation

January 10th, 2020|Uncategorized|

The use of artificial intelligence (AI) and machine learning is on the rise, but it's important to know which reputation management processes should and shouldn't be automated. AI, using natural language processing (NLP) models, allows computers to understand and decipher what a human is saying. [...]

Prepare for Seven Digital Marketing Megatrends in 2020

January 10th, 2020|Uncategorized|

New tech tools take hold and consumer behaviour moves ever faster towards instant communication and results. Ashleigh Wainstein, director of martech firm, Social Places, says seven key trends will define digital marketing in 2020: 1. Data visualisation will become even more important, particularly the consolidation of all [...]

How online reviews are shaping buyer decision-making

October 31st, 2019|Uncategorized|

JOHANNESBURG -  An effective strategy for responding to online reviews is good for business and can help companies enhance their reputation and improve operations. Consumers are increasingly using online reviews as their primary source of recommendations for goods and services. Engaging effectively with online reviews is [...]

Fast-growing SA martech firm eyes further international expansion

September 22nd, 2019|Uncategorized|

Increased demand for data-driven location-based marketing spurs triple-digit growth for Social Places, a self-funded SA martech success story. Marketers are under increased pressure to drive business growth, particularly in a challenging economic environment – it’s one of the reasons spending on marketing technology (martech) has [...]

Franchises reap the rewards of tech-enabled local marketing strategies

September 20th, 2019|Uncategorized|

Technology-enabled local marketing strategies help leading franchises grow at a rate three times faster than competitors. One of the great challenges facing franchise businesses is to maintain their group brand identity while enabling local marketing strategies at branch level. Those that do, grow at a [...]

Tech Companies Transforming the Restaurant Landscape in South Africa

December 13th, 2017|Uncategorized|

The restaurant industry is highly competitive, so unless you have a star chef or a novel cuisine, chances are you will experience some trouble standing out from the crowd. Not only is the industry highly competitive, but you can be sure that your guests are [...]

Facebook Places Parent-Child Setup for Franchises

September 3rd, 2017|Go Ads, Uncategorized|

The lowdown on Facebook Parent Child Architecture and what it means for your business. Do you own a multi-location business or franchise? Do you struggle to keep track of your location listings online? This feature allows you to create a local Facebook page for each [...]

Waze Ads: Where This Community-Driven App Can Take Your Business

September 3rd, 2017|Go Ads, Uncategorized|

Navigation devices are a dime a dozen these days, so what sets Waze apart? Well, not only is Waze the world’s largest community-based navigation app but it also allows businesses to setup branded pins that appear on the map. The platform boasts smart ROI reporting [...]

The Importance of Reviews and Online Reputation

September 3rd, 2017|Go Ads, Go Listings, Go Review, Go Social, Uncategorized|

When last did you dine at a new restaurant without checking it’s online rating? OR book a hotel? OR enlist a service? We’re guessing you really had to think about it. Reviews are the new word of mouth and according to the Bright Local ‘2016 [...]