Social Places

ONLINE REVIEW
LANDSCAPE SURVEY 2020

KEY INSIGHTS

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FINDINGS

Which of the following are your preferred platform(s)
to read online reviews?

In the last year how may times have you used the internet
to search for a local business?

Do you ever read online reviews for businesses?

Which device do you usually use to read consumer reviews?

What type of business are you more likely to search for online?

What type of business are you most likely to read online
reviews for?

What do you normally do after reading a positive review?

How do online reviews influence your decision to use a
local business?

Do you trust online reviews as much as personal
recommendations or word of mouth?

When judging a local business based on their reviews,
what do you pay attention to?

What is the preferred minimum star rating a business
must have for you to use them?

How many reviews does a business need before
you believe it’s average star rating?

How many reviews do you read before you
consider a business to be trustworthy?

How recent does an online review need to be to
impact your purchase decision?

When searching for a local business, do you read
a business’ response to their customers?

Have you ever left an online review for a local business?

Have you ever been asked (by a business or employee
of the business) to leave an online review?

What is your preferred method of making a booking or reservation?

When leaving a negative review online, how soon do
you expect a response from the business?

When leaving a positive review online, how soon do
you expect a response from the business?

Do you prefer to interact online with local businesses
or brand head offices?

What is your preferred navigational app or device?

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