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Prepare for Seven Digital Marketing Megatrends in 2020

Prepare for Seven Digital Marketing Megatrends in 2020

New tech tools take hold and consumer behaviour moves ever faster towards instant communication and results. Ashleigh Wainstein, director of martech firm, Social Places, says seven key trends will define digital marketing in 2020: 1. Data visualisation will become...

How online reviews are shaping buyer decision-making

How online reviews are shaping buyer decision-making

An effective strategy for responding to online reviews is good for business and can help companies enhance their reputation and improve operations. Consumers are increasingly using online reviews as their primary source of recommendations for goods and services....

Fast-growing SA martech firm eyes further international expansion

Fast-growing SA martech firm eyes further international expansion

Increased demand for data-driven location-based marketing spurs triple-digit growth for Social Places, a self-funded SA martech success story. Marketers are under increased pressure to drive business growth, particularly in a challenging economic environment – it’s...

Franchises reap the rewards of tech-enabled local marketing strategies

Franchises reap the rewards of tech-enabled local marketing strategies

Technology-enabled local marketing strategies help leading franchises grow at a rate three times faster than competitors. One of the great challenges facing franchise businesses is to maintain their group brand identity while enabling local marketing strategies at...

Transforming the Restaurant Landscape in South Africa

Transforming the Restaurant Landscape in South Africa

The restaurant industry is highly competitive, so unless you have a star chef or a novel cuisine, chances are you will experience some trouble standing out from the crowd. Not only is the industry highly competitive, but you can be sure that your guests are tweeting,...

Facebook Helps Place Parent-Child Setup for Franchises

Facebook Helps Place Parent-Child Setup for Franchises

The lowdown on Facebook Parent Child Architecture and what it means for your business. Do you own a multi-location business or franchise? Do you struggle to keep track of your location listings online? This feature allows you to create a local Facebook page for each...

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